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LINKPNG

Connecting Papua New Guinea to Global Commerce

The E-Commerce Platform for PNG's Digital Future

Investment Opportunity

Experienced Developer with a Working, Validated Prototype.

Seeking Development Funding for an Equity Partnership.

See LinkPNG in Action

2/19

The Digital Divide: PNG's Massive Opportunity

A Nation on the Brink of a Digital Leapfrog
5.03M
Mobile Connections (47.2% Pen.)
2.57M
Internet Users (24.1% Pen.)
~75%
Population Unbanked

Critical Market Barriers:

  • Financial Exclusion: ~75% of the population is unbanked.
  • Rural Isolation: 87% of the population lives in rural areas.
  • Infrastructure Gaps: High connectivity costs and challenging terrain.
  • Cultural & Language Diversity: Over 840 languages spoken.

The Untapped Prize:

$663M
Total eCommerce Revenue (2024).
< 5%
Online Share of Retail Market.
Source: DataReportal Digital 2025, PNG National Research Institute, International Trade Administration
3/19

LinkPNG: PNG's Cultural Commerce Bridge

Built FOR Papua New Guinea, BY someone who understands the market

🎯 PNG-First Design

  • Visual Interface: Large icons for varying literacy levels
  • Cultural Integration: PNG flag colors, local product focus
  • Payment Solutions: MiCash, Cellmoni + Cash-on-Delivery
  • Accessibility Features: Voice search in English + Tok Pisin

🚀 Technical Innovation

  • Android-First PWA: Targets 94%+ of mobile users.
  • AI-Powered Features: Photo search, smart recommendations
  • Offline Capability: Functions with poor connectivity
  • Super-App Architecture: Ready for service expansion

Not just an e-commerce platform - a culturally-aware solution designed to unlock PNG's digital economy by tackling financial inclusion first.

4/19

Strategy: E-Commerce First, Super-App Future

Build the "Shopee of PNG", then expand like Grab/Gojek

Phase 1: The E-Commerce Foundation (Shopee/Amazon Model)

  • Focus: Become the #1 trusted online marketplace in PNG.
  • Method: Solve core problems of payments (mobile money) and logistics (driver network).
  • Goal: Capture the untapped ~$660M+ e-commerce market.

This builds the user base and trust necessary for expansion.

Phase 2: The Super-App Expansion (Grab/Gojek Model)

  • Focus: Layering high-frequency services onto the platform.
  • Services: Food delivery, ride-hailing, mobile top-ups, financial services.
  • Goal: Increase user retention from ~47% to ~79% by offering multiple essential services.

Leverage the e-commerce network to launch new verticals.

Key Insight: E-commerce is the trojan horse for financial inclusion and daily services.

We start by enabling anyone to buy and sell online, then become essential to their daily digital lives.

Source: Grab Holdings Reports, various market analyses
5/19

Defining the Market Opportunity

A Research-Backed Path to Dominant Market Share

🎯 The Addressable Market

  • 2.57 Million Current Internet Users.
  • 5.03 Million Mobile Connections.
  • ~75% Unbanked Population poised for mobile money adoption.

📈 Realistic 5-Year Goal

770k+
Target Active Users (30% of Internet Users)
$15M+
Projected Annual GMV

The "Digital Leapfrog" Opportunity

PNG is primed to bypass traditional banking and retail infrastructure, moving directly to integrated mobile solutions. The first platform to offer a seamless, culturally-attuned experience will capture the market.

Source: DataReportal 2025, Internal analysis based on Grab/Gojek penetration models.
6/19

Technical Architecture - VALIDATED WITH WORKING PROTOTYPE

✅ Voice Search Engine (LIVE NOW):

English + Tok Pisin using Web Speech API
Functional demo available now.

✅ Payment Integration (UI COMPLETE):

MiCash & Cellmoni payment flows designed
Ready for API integration

✅ Cultural Localization (IMPLEMENTED):

PNG-themed gamification with traditional elements
Seamless English/Tok Pisin switching

✅ Android-First Architecture:

PWA optimized for the 94%+ Android market in PNG.
Fast loading for limited connectivity

✅ Technical Scalability:

Cloud-native architecture (AWS/Vercel)
Microservices design for rapid deployment

✅ Security & Performance:

Security best practices implemented
Offline capability for connectivity issues

7/19

Phased Launch Strategy with Competitive Moats

Phase 1: Port Moresby (Months 1-6)

Urban early adopters, refining logistics & payments.

10k → 50k
Users

Phase 2: Regional Centers (Months 7-18)

Lae, Mt. Hagen expansion. Onboarding local merchants.

50k → 250k
Users

Phase 3: Nationwide Reach (Year 2-3)

Voice-first rural strategy, agent networks for cash-in/cash-out.

250k → 770k+
Users

Competitive Moats:

• Hyper-Local Language & Culture
• Deep PNG Mobile Money Integration
• First-Mover Network Effects
• Rural-Focused Agent Networks
8/19

Clear Differentiation from All Competitors

vs International Giants (Amazon, AliExpress):

❌ No local payment systems.

❌ No cultural or language adaptation.

❌ Not optimized for low-bandwidth.

❌ Cannot solve last-mile logistics.

LinkPNG's Hyper-Local Advantage:

✅ Built for PNG's 75% unbanked population.

✅ Voice search in English + Tok Pisin.

✅ Solves local logistics with a driver app.

✅ Android-first for 94%+ of the market.

International players are not structured to serve PNG's unique market, leaving a wide-open opportunity for a dedicated, local solution.

9/19

Fashion AI Revolution - World-Class Technology Leadership

Driving Engagement in PNG's $155M+ Fashion E-commerce Market.

📸 AI Photo Search & Product Finding

Snap & Find: Take a photo of any item to find similar products instantly
Visual Discovery: Advanced image recognition for effortless shopping

👗 AI Virtual Try-On Technology (Optional)

2D Virtual Try-On (Future): Advanced generative AI for realistic clothing visualization
3D Experience (Future): Full 3D avatar with realistic fabric physics

📏 Smart Size Recommendations

AI-powered size prediction based on user preferences and feedback
PNG-specific sizing data for traditional and modern clothing

🎨 Cultural Fashion Intelligence

AI understanding traditional PNG fashion and cultural occasions
Style recommendations blending traditional and modern trends

50%+
Conversion Rate Increase with Virtual Try-On
60%
Reduction in Clothing Returns
Source: Virtual try-on industry analysis 2024, ECDB Fashion eCommerce Market Report
10/19

AI Technology Investment & Exceptional ROI

Positioning LinkPNG Among Global Fashion Tech Leaders

AI Enhancement Investment (Optional):

Phase 2 (Optional): $35,000 USD

Phase 3 (Optional): $50,000 USD

Total AI Investment: $85,000 (Optional)

Key Components:

  • Third-party API integrations (virtual try-on)
  • AI recommendation system enhancement
  • Photo search functionality
  • PNG-specific model training (optional)

Competitive Technology Position:

✅ Zalando-Level Technology in Pacific market

✅ First-Mover Advantage in virtual try-on

✅ Cultural Intelligence unmatched globally

✅ Mobile Optimization for emerging markets

AI ROI Projections:

40%
Average Order Value Increase
35-50%
Fashion Conversion Lift
45%
Virtual Try-On Engagement
Source: AI technology cost analysis 2024, Virtual try-on market pricing, Fashion tech investment studies
11/19

PNG's First Super-App Vision

Beyond E-Commerce: Comprehensive Digital Ecosystem

The Shopee-to-Grab Model for Papua New Guinea

Multi-service platform addressing every aspect of PNG consumers' daily lives

🛒 E-Commerce Foundation (LIVE)

Proven marketplace with PNG-native features and payment integration

📱 Mobile Services (Phase 1)

Credit top-ups for all PNG networks + Food delivery in major cities

🚗 Transportation (Phase 2)

Ride-hailing, PMV integration, inter-city travel booking

💰 Financial Services (Phase 3)

Digital banking, micro-loans, remittances, government payments

🎮 Advanced Services (Phase 4)

Digital entertainment, healthcare, education, cultural content

🏛️ Government Integration

Digital ID, tax payments, business licensing, social services

12/19

Strategic Service Expansion Timeline

Methodical Growth Towards 770k+ Active Users

Phase 1

Years 1-2
  • Core E-Commerce
  • Mobile Credit Top-Ups
  • Food Delivery (POM)
50,000
Active Users

Phase 2

Years 2-3
  • Ride-Hailing (Urban)
  • Inter-City Transport
  • Package Delivery
250,000
Active Users

Phase 3

Years 3-4
  • Digital Payments
  • Micro-Finance
  • Gov't Service Integration
500,000
Active Users

Phase 4

Year 5
  • Full Financial Services
  • Insurance Products
  • Regional Expansion Pilot
770,000+
Active Users

Target: 60% Cross-Service Usage | 30% Internet User Penetration by Year 5.

13/19

User Acquisition & Long-Term Vision

Scaling from PNG's Digital Foundation to Regional Leadership

🎯 PNG User Acquisition Flywheel

  1. Build trust with reliable e-commerce.
  2. Introduce daily use-cases (mobile top-ups).
  3. Integrate essential services (food, transport).
  4. Become the primary financial tool (payments).
  5. Expand into higher-value services.

Key Insight: Users with 2+ services show up to 79% retention vs. 47% for single-service users (Grab benchmark).

📈 Long-Term Market Penetration Potential

>1M
Potential Users (40% of Internet Base)
K85M+
Annual GMV Potential

10-Year Vision: Capturing 30-40% of PNG's growing internet user base can establish LinkPNG as the nation's dominant, multi-billion Kina digital platform.

14/19

Super-App Revenue & Investment

Multiple Revenue Streams on an Efficient Capital Base

Revenue Evolution by Phase:

Year 1-2: Foundation K1.5M+
• E-commerce: 70% | Mobile Credit: 20% | Food Delivery: 10%
Year 3-4: Expansion K10M+
• E-commerce: 40% | Financial: 30% | Transportation: 20% | Other: 10%
Year 5+: Maturity K30M+
• Financial: 45% | E-commerce: 25% | Transportation: 20% | Other: 10%

Investment Requirements:

K450K
Total Investment Request ($125K USD)

App Development: K270K ($75K) - 3-App Ecosystem

Marketing & Growth: K72K ($20K) - User Acquisition

Operations & Legal: K94K ($26K) - Foundation Setup

Contingency: K14K ($4K) - Risk Management

15/19

A Compelling Investment Case

Unlocking a Multi-Billion Kina Market with a Modest Investment

The Ask & Immediate Focus:

  • Total Investment: $125K USD (K450k)
  • Focus: Full 3-app ecosystem launch (Consumer, Merchant, Driver).
  • Timeline: Market launch within 6-8 months.

The Return Potential (5-Year):

Target Users: 770,000+

Target Annual Revenue: K30M+ (~$8M+ USD)

Potential Valuation: K100M+ (~$28M+ USD)

Exceptional ROI on a $125k investment.

Why This Opportunity is Unique:

1
Greenfield Market: Zero dominant local super apps.
2
Proven Playbook: E-commerce first, then services.
3
Capital Efficient: Low entry cost for a massive potential return.
16/19

Proven Technical Leadership with PNG Market Insight

Lead Developer & Technical Architect:

  • Full-stack software engineer with proven capabilities
  • Demonstrated expertise in React/Next.js, Node.js, AWS
  • Research-driven approach to PNG market development
  • Working prototype with advanced features already deployed

Current Status:

✅ Working prototype with core features

✅ Voice search engine operational

✅ PNG-specific UI/UX complete

✅ Payment integration UI ready

Development Plan - Launch-ready platform in 6-8 months:

Months 1-3: Backend, Payments & Core App Finalization
Months 4-6: Merchant/Driver Apps & Logistics Engine
Months 7-8: Beta Testing, Security Audit & Market Launch
17/19

5-Year Growth Trajectory

Path to 770,000+ Users and Profitability
K200K+
2025 (50k users)
K1.5M+
2026 (250k users)
K8M+
2027 (500k users)
⚡BREAK-EVEN
K18M+
2028 (650k users)
15% Margin
K30M+
2029 (770k+ users)
25%+ Margin

Conservative Growth Assumptions:

  • 30% penetration of current internet users by Year 5.
  • K85 average order value.
  • Blended take rate of 3.5% - 5% across services.
  • User acquisition cost amortized over lifetime value.
K100M+
Conservative 5-Year Valuation
Based on 3-4x revenue multiple
18/19

Investment Request: $125,000 USD Total

Complete 3-App Ecosystem + Market Launch

App Development - $75,000:

Consumer App: $30,000

• Shopping, voice search, order tracking
• MiCash/Cellmoni payments, gamification
• PNG cultural features, offline capability

Merchant App: $25,000

• Inventory management, order processing
• Sales analytics, payment tracking
• Multi-location support, staff management

Driver App: $20,000

• Route optimization, delivery tracking
• Earnings dashboard, GPS navigation
• Cash-on-delivery handling, offline maps

Marketing & Operations - $50,000:

Marketing Campaigns: $20,000 (8 months)

Operations Setup: $18,000 (Staff + infrastructure)

Legal & Compliance: $8,000 (PNG registration)

Contingency Buffer: $4,000 (Risk management)

Total: $125,000 USD

Developer Deliverables:

✅ Complete 3-App Ecosystem
✅ PNG payment integrations
✅ Admin dashboard & seller tools
✅ Mobile-optimized PWA
✅ 8-month launch timeline
✅ Full documentation & training
19/19

Let's Build the Future of Commerce in PNG

Validation Complete. Ready for Launch.

Technical Validation Points:

  • Advanced Voice Search (Live)
  • PNG Cultural UI/UX (Live)
  • Local Payment Flows (Designed)
  • Scalable Cloud Architecture
  • Offline-First Capability

Join us in building the digital backbone for Papua New Guinea.

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